The alliance leader is the Alliance Lord. Lords are responsible for accepting, rejecting, and exiling members. Lords are also looked upon for leadership and ensures that the alliance as a whole can survive throughout the Season. If an Alliance Lord is subjugated by another alliance, all members within the alliance will become a Vassal Alliance of the victor.
Lords have the ability to assign an aide from their alliance's members. These aides can approve the applications of potential members to join the alliance.
Members can donate resources to increase the level of the alliance. Members that have a Guild Hall can also assist other players.